Political- campaign or agenda
Commercial- product
Government, special interest groups
Producer
- Make sure things are going in the right direction
- Decides teams
- Recommend games based on team
- Interface of the team
o Talk with the exec. Producer, marketing, art director, programming director
o Pitch the game to magazines and so forth
- **Problem –solver**
o Rely on leads to help brainstorm and feed information
- Game testing
o Listen to feedback and determine if it will help
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